An unusual brief “Car displays, inevitably are ‘parking-lots’! Give us a nice back drop for the product display” and a strategic urban location, which smacked the main street of the city became the architectural direction and the determining design parameters. The brief was to insert the whole gamut of program for a middle-segment brand in a 12,000 sq ft old warehouse. The showroom abuts the main street with no set back, having a 60m long, uninterrupted façade. The ensuing architectural response did exactly the opposite of brief, by positioning the ‘parking-lot’ (vehicular display) as the ‘raison detre’ and the anchoring element in the showroom.